#食安議題 #品牌規劃 #諧擬創作
「您每一次的消費,都在為我們想要的世界投下一票。」引言自知名作家並以此延伸,期望透過超市概念的創作探討食品安全的議題。因超市裡陳列著各式各樣的商品,提供民眾自由地選擇,如同整個消費者市場的縮影,故選為載體。而我們的目標是打造一個具反諷效果的超市自有品牌,並販賣根據過往食安事件創作的諧擬商品。
"Every time you spend money, you're casting a vote for the kind of world you want." was the sentence that inspired us. We create an ironic supermarket own-brand to sell parody products based on food safety incidents that happened in the past to discuss food safety issues.