因應飼養貓咪的族群日漸擴大，以貓咪外出形象為主題建立的新品牌。主要商品為製作貓咪外出備品禮盒來推廣帶貓出門也可以很輕鬆的概念，想藉此吸引想帶貓出門但又不知道如何開始的新客群，抑或是生活上不得不攜貓外出的族群。在主商品「貓咪外出備品禮盒」的部分，我們將貓砂盆、貓砂、貓砂鏟、飼料、食盆及水盆統整在一個手提的盒形內，並且為全卡楯式結構，使用無膠設計共同為環保盡一份心力。視覺呈現方面，我們採太陽、花朵、山和水的大自然元素進行轉化編排，期待能藉由此項企劃帶領飼主們一同攜貓走向大自然。
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The new brand is established with the theme of cats going outdoors, in response to the growing population of cat owners. The main product is a cat outdoor emergency kit gift box, designed to promote the concept that taking cats out can be easy. The aim is to attract new customers who want to take their cats out but don't know where to start, or for those who have to take their cats out for practical reasons. For the main product, the "Cat Outdoor Emergency Kit" we have integrated a litter box, litter, litter scoop, food, food bowl, and water bowl into a hand-carry box. The box is designed to be fully recyclable, using a glue-less structure, as a joint effort towards environmental protection. In terms of visual presentation, we have transformed and arranged natural elements such as the sun, flowers, mountains, and water. We hope that through this project, we can lead cat owners to venture into nature with their furry companions.
