王雅侖、林濬理、許家嘉、曾囿霈、賴聿歆

銘傳大學 商業設計學系 第 33 屆畢業展形象組

形象組

呼吸 BREATH

聞香識藥

紙祀

溪韻築茶

島嶼地息 The Scent of Formosa

青出於藍 BREATHTAKING BLUE

格林先生

鯉賀

美美早餐

鏟聲

路特絲計畫 Lotus Morphology Lab

Wonderland 我的戀

食來運轉

豈有此景！WHAT THE SIGHT！

安啦！Don’t Worry

I Need The Phone

禮不從心

合約婚姻 CONTRACTUAL MARRIAGE

快慢之間 TEMPO DRAWERS

記形

獸語 GROWLSIP

潛影默化

租到勒

丸誌 Maru

再森 reForest

鴞聲匿跡

蜆紙生花

探耗

漁跡

異誌 Anomalog

文化創生

人文議題

永續推廣

設計，就像呼吸一樣自然

呼吸是一種無意識卻持續發生的行為，看不見，卻真實存在。如同設計，早已融入我們的生活之中，影響著我們的感知與經驗。

透過紙材的切割與伸縮，原本靜止的平面產生了節奏與變化，形成如呼吸般的收縮與延展，使材料展現出生命感與流動性。

設計以最基本的材料——紙，作為創作起點，透過單一切割工法，賦予平面彈性與結構，使其產生延展與轉化的可能。

我們捨棄圖像與過度裝飾，讓結構本身成為視覺主體，回應「少即是多」的設計精神。

當紙材被拉伸時，縫隙引入空氣與光線，形成如呼吸般的節奏，使設計不再只是視覺呈現，而成為一種可被感知的存在。

在色彩與製作上，選擇低彩度色系與最少加工方式，降低資源消耗，回應永續設計的理念，讓設計回歸本質。

Design, like breathing, exists naturally.

Breathing is an unconscious yet continuous act—unseen, yet undeniably real.
Like breathing, design has long been embedded in our daily lives, subtly shaping the way we perceive and experience the world.

Through the cutting and stretching of paper, a once static surface begins to generate rhythm and transformation, creating movements of contraction and expansion that resemble the act of breathing. In doing so, the material gains a sense of vitality and fluidity.

Using paper as the most fundamental material, this design begins with a single cutting technique that introduces flexibility and structure into a flat surface, allowing it to extend, transform, and evolve.

By removing imagery and excessive decoration, the structure itself becomes the primary visual language, reflecting the design philosophy of “Less is More.”

As the paper expands, openings allow air and light to pass through, forming a breathing-like rhythm that transforms design from a purely visual presentation into a perceivable presence.

In both color and production, low-saturation tones and minimal processing methods are adopted to reduce resource consumption and respond to the principles of sustainable design—allowing design to return to its essence.

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#文化記憶 #在地工藝 #永續觀光

本設計以「茶香連脈·牌樓相映」為核心概念，茶葉象徵大溪在地茶文化，牌樓則代表地方匠藝與歷史傳承，透過牌樓雕飾花樣與工藝細節轉化為視覺元素，使茶文化與建築文化相互融合，藉由具代表性的地方符號與當代設計語彙,讓包裝成為傳遞文化特色的媒介，展現大溪百年茶香與人文底蘊，轉化為「可品味的文化風景」。

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