圓＿內胎重生計畫是一款新型永續生活用品品牌，由100%回收腳踏車廢棄內胎製成，台灣因為共享單車盛行，是一個高度使用腳踏車的國家，光是首都台北，每年就有四萬多條的腳踏車內胎被廢棄，產品設計上可以增加被丟棄的腳踏車內胎價值。騎行單車的民眾習慣身上配掛手機繩，透過腳踏車內胎擁有堅韌性與耐用彈性優勢，手機繩創造每一條單車路線的造型圖案，形成趣味性的介紹，對使用者來說是有情感連結的。
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Circle⸺ Inner Tube Revival Program is a new sustainable lifestyle brand that utilizes 100% recycled bicycle inner tubes. Taiwan, being a country with a high prevalence of shared bicycles, sees extensive use of bicycles. In Taipei alone, over 40,000 bicycle inner tubes are discarded annually. The product design aims to enhance the value of discarded bicycle inner tubes. Cyclists commonly attach phone straps while riding, and with the inherent durability and resilience of bicycle inner tubes, these straps create unique patterns representing each cycling route. This adds a playful element and emotional connection for users.
