全球氣候異常,使得永續環境被重視,企業在其中扮演著關鍵的角色,透過企業社會責任報告書傳達給各利害關係人,並檢視企業年度的永續策略。伴隨著全球化及互聯網的環境發展,資訊傳播也更便利與快速,各產業紛紛轉向數位化的趨勢,使得資訊傳達逐漸被重視,善用資訊圖表將碎片化的資訊彙整與重組。
為縮短企業社會責任報告書內容與提升閱讀動機,運用動態圖像的形式,以達到視覺吸引力與資訊傳遞的效益已成為可見的趨勢。
The abnormal global climate has made sustainable environmental and economic issues more concerned and valued, companies play the key role of them, they communicate to all stakeholders through corporate social responsibility reports and review the company’s annual sustainability strategy.
With the development of globalization and the internet environment, information dissemination has become more convenient and faster, various industries have turned to the trend of digitalization, which has made information communication attract more attention, and more corporates are utilizing infographics to integrate and reorganize fragmented information.
To shorten the content of corporate social responsibility reports and improve reading motivation, it has become a visible trend to use motion graphics carriers to achieve visual attractiveness and the benefits of information transmission.