雜糧「五穀」之名稱，原指中國古時候對於穀物的五種分類。本專案將其主題對應中國五行論點養生食療概念，並加入現代金融「股市」諧音與組織架構進行創意規劃，藉此規劃並設計出預推廣臺灣本土穀物特色產銷之在地養生穀粉品牌，傳達「投資養生買健康」之本專案中心理念。
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"Five Grains" originally refers to the classication of grains in ancient China. It correspond to the theory of the five elements and healthy eating therapy in China. And also the creative homophonic concept of the financial "stock market" . Therefore, designing a local healthy grain powder brand that promotes Taiwan's local grains. Communicating for "invest in health" .
