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#5

塩埕烏橋玉聖宮活動視覺設計 - The Event of Yancheng Wuchiau Yu Sheng Palace Visual Identity System

蘇綵婷, 羅泓智, 邵瑋瑄, 陳亭臻, 陳玫均, 廖吟軒 - Su,Cai-Ting, Luo,Hong-Jhih, Shao,Wei-Hsuan, Chen,Ting-Chen, Chen,Mei-Jiun, Liao,Yin-Hsuan

廟,對你來說是什麼樣的存在呢?是熱鬧?亦或者是吵鬧的存在嗎?還是精神上的寄託呢? 但我們真的了解廟宇嗎? 在台南,有一間名為「塩埕烏橋玉聖宮」的廟宇,我們實際走訪了解之後,想透過設計,保留廟宇原有視覺,僅針對玉聖宮的慶典與活動規劃出一套新的視覺識別系統,延續傳統文化,賦予傳統宮廟文化新的樣貌,希望能吸引更多不一樣的族群去了解廟宇文化。 - What does a temple mean to you? Excitement? Cacophony? Or a spiritual refuge? Do we really understand temples though? We visited the “Yancheng Wuqiao Yusheng Temple” in Tainan then utilized design to maintain the existing visual elements of the temple. A visual identity system targeted at Yusheng Temple’s festivals and events was then developed to carry on the traditions, give traditional temple culture a fresh appearance and hopefully encourage more people from diverse backgrounds to learn about temple culture.