台語俗諺正在消失中，《CHITOY!台語俗諺玩具》打破以往大眾對於傳統文化繁複莊嚴的既定形象，用現代的角度重新詮釋台語俗諺，搭配簡單的遊戲規則和富有美感的造形，讓日常生活中較少接觸台語俗諺的孩童，能以輕鬆的方式在遊玩的過程中對台語俗諺產生興趣，並將文化內涵延續到玩具中。
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Taiwanese proverbs are disappearing. "CHITOY! Taiwanese Proverb Toy" breaks the stereotype of the complicated and solemn traditional culture that the people have had for a long time. We reinterpret Taiwanese proverbs from a modern perspective, with simple game rules and beautiful design. The children who are unfamiliar with Taiwanese proverbs in daily life can become more and more interested in Taiwanese proverbs by playing games in a relaxed way. The toy itself can also express cultural connotations.
