「禁忌」一向給人嚴肅及未知的恐懼，且與人們生活密不可分。
「大伙聊禁」透過火柴盒設計重新包裝禁忌原由及故事，以火柴光明溫暖的意象能減少對未知的畏懼心理，並且融入禁忌形象，藉由趣味化的視覺圖像以及互動式包裝講述台灣特殊禁忌文化，除了能減少禁忌本身恐懼的意象，也能讓民眾對台灣禁忌有更進一步的認知。
發揮推廣精神及重新喚起新興族群對台灣禁忌文化的重視，進而理解尊重，找回傳統文化的重要定位。
People have always feared about something beyond their understanding or something unknown. In order not to get the bad luck, that’s where taboos come. More or less taboos originate from the cultures in the society where people live, and they are inseparable from people’s life.
Taboos not only prevent people from bad luck, but also to some extent they contain the careness and love from their parents or the elderly generation. That is also the reason why taboo’s used to be one of the most important parts in the local cultures; however, it has gradually been ignored, especially by the young generation.
The work, the match box of brand "Taboo in fire", manages to help the young generation to know more about the origins of the taboos. So they will not be scared when facing them.
The reason why we use a matchbox as the material is that it symbolizes brightness and warmth, which can disperse the dark side of taboos. Moreover, the interesting image and the interactive gadgets increase young people’s willingness to learn these traditional cultures, and they facilitate the speard of Taiwan’s taboo culture in the young generation.
