一直以來,我們發現社會上針對女生胸部的外型,都帶有些許的偏見,進而導致女生覺得自卑。因此我們以加油的形式呈現,將六種不同胸型的女性化身為偶像明星,設計出視覺平面印刷品和加油相關的產物,來告訴女性不管胸型如何都要活出自信。
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We have always found that there is a slight prejudice against the appearance of women's breasts, which in turn leads to low self-esteem. Therefore, we presented the campaign in the form of a cheer, in which six women with different breast shapes were transformed into idol stars and designed visual prints and cheer-related products to show women that they should live with confidence regardless of their breast shapes.