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#6

豬光乍現|PIGLINT

凃姍妮、呂婕、蘇郁心、紀玟菱

本作品為「臺灣神豬祭祀」概念活動,將文化精華濃縮於供品組合包裝設計,以利青年族群了解“臺灣神豬祭祀文化”禮儀,作為文化永續發展與傳承之載體。 神豬在文化上最廣泛的意涵是人與神之間祈願傳達的媒介,類別分為四款:「愛情、智慧、健康、財富」,因此在視覺上設計四款象徵字體,將豬皮上的曲線圖騰結合文字,再藉筆畫構造神豬臉譜,透過直覺的圖像設計,使青年群眾在祭祀時也能一望而知祭祀內容,視覺延續祭典熱鬧的閃爍意象及神豬裝飾圖騰轉為設計核心,印刷則呈現燙金與立體局部上光質感,呼應祭典現場的光彩效果,增添與參與者的互動性。 包裝設計視覺面以“豬”形象為基礎。外包裝除了提袋作用外亦可成為一「豬型燈籠」戲之,⺠間精神上更延續的祈福意涵獲得整年保佑之意,整體以“祭拜便利”作為核心概念,祭祀結束後物品均能轉為日常使用。 整體寓意「虔誠好運來,努力機會來。」傳遞虔誠供奉與努力實踐兩者一同實行,才是祭祀根本的精神。 This work is a conceptual festival of "Taiwan Sacred Pig Sacrifice", which condenses the cultural essence in the package design of offerings to help young people understand the ritual of "Taiwan Sacred Pig Sacrifice Culture" as a carrier of cultural sustainable development and inheritance. The sacred pig is widely known as the medium of prayers between humans and gods. The packages are divided into four categories: "love, wisdom, health, and wealth." Four symbolic types are visually designed to incorporate the curvilinear totems on pigskin, and then the strokes are used to construct the face of the god pig. Through intuitive image design, young people can catch the implication of the sacrifice at a glance during the sacrifice. The printing presents the texture of bronzing and three-dimensional spot varnish, echoing the brilliance of the festival scene and increasing the interaction with the participants. The visual of packaging design is based on the image of "pig", which is divided into four categories according to wishes: love, wisdom, health, and wealth. The sacrificial ritual is condensed into the packaging structure design. In addition to carrying the bag, the outer packaging can also be used as a "pig-shaped lantern" for fun, and folk beliefs ensure the blessing throughout the year. Overall, "facilitation of worship" is used as the core concept, and all the items can be converted to daily use after the sacrifice. The theme is "good luck with devotion, opportunities come with hard work." It implies the fundamental spirit of both devotion and hard work.