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#44

日日薰萄 - Day of Grape

江俞萱, 劉家瑄, 張惟慈, 陳品姍 - JIANG,YU-SYUAN, LIU,JIA-HSUAN, ZHANG,WEI-CI, CHEN,PIN-SHAN

源自臺灣果農的堅持,以酸甜的滋味薰染陶冶,從品牌故事去帶入產品設計,將葡萄農夫的故事帶入設計,提升對在地葡萄小農的認識,了解此地的產業故事以及風土民情。支持在地小農產品,加強鞏固國內市場及拓展外銷,使在地品牌得以永續經營。本設計以品牌故事形塑包裝價值,重新建立生產者與消費者間的連結,運用插畫來帶入情境,透過一連串的插圖設計以及包裝設計帶入品牌故事,產品內更附有小農與本產品的介紹。更透過「社群支持型農業」,重新建立生產者與消費者間的連結。帶入品牌故事讓消費者能了解在地產業故事,農民也扮演了大地看守者的角色,從而形成永續的在地食物供應體系。 - With the persistence of Taiwanese fruit growers and the sweet and sour taste, the brand story of the grape farmers is brought into the product design to raise awareness of the local grape growers and to understand the story of the local industry and the local customs, to support local small farmers' products, to strengthen the domestic market and to expand export sales, so that local brands can be operated sustainably. This design uses the brand story to create packaging value and re-establish the connection between producer and consumer. A series of illustrations and packaging designs are employed to put the brand story into context. The product is accompanied by a description of the small farmer and the product. Through “community-supported agriculture,” the link between producer and consumer is re-established. Bringing in brand stories allows consumers to understand the stories of the local industry and farmers to act as guardians of the land, thus creating a sustainable local food supply system.