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#3

喀哩喀哩 - KALI KALI

羅鈺婷 - Yu-Ting ,Lo

陶瓷淺盤: 每一次的聚會都不容易,卻總是能充滿歡樂,器皿組的收集就如同朋友相聚,一個人使用單件器皿時,其他器皿就如同朋友一般,未能見面卻依然存在,然而在聚會上使用套組時,不僅代表著人的相聚,同時也代表著器皿的久違相聚。 IP設計核心: 圖形的厘頭使人感到詼諧、有趣又可愛,浮誇造型脫離現實規則的約束,藉由圖形使人釋放出被壓抑的人格,將形變有形,並讓形的自我有相符的具體形象。 利用寫意的方式設計,能夠在具象中保留部分抽象,其中的抽象能與被釋放出的壓抑人格做相呼應。 IP設定的意義、延伸 1.除了本身意義外,圖像能因為每個人的生活經歷另外賦予屬於自己的涵義 2.使品牌風格具有辨識度,同時累積品牌支持者,從而延伸更多型態 3.延伸型態:2D、3D圖像轉換、圖形動態化或結合影音、各產業跨界聯名、不同議題的宣傳大使 (Ex:服飾、精巧飾品、陶瓷、刺青、紡織品等) - Ceramic shallow dish: Every gathering is not easy, but it is always full of joy. The collection of utensil sets is like a gathering of friends. When one person uses a single utensil, other utensils are like friends. They still exist despite not meeting each other. However, at the party When using the set, it not only represents the gathering of people, but also represents the long-lost gathering of vessels. IP design core: The nonsensical nature of the graphics makes people feel humorous, interesting and cute, and the exaggerated shapes break away from the constraints of realistic rules. Graphics allow people to release their suppressed personality, transform the invisible into tangible, and give the invisible self a consistent concrete image. The use of freehand design can retain part of the abstraction in the concrete, and the abstraction can echo the released repressed personality. The meaning and extension of IP settings 1. In addition to its own meaning, images can be given their own meaning based on each person’s life experience. 2. Make the brand style recognizable, and at the same time accumulate brand supporters, thus extending to more types. 3. Extended types: 2D and 3D image conversion, graphic animation or combination of audio and video, cross-border co-branding of various industries, publicity ambassadors for different issues (Ex: clothing, exquisite jewelry, ceramics, tattoos, textiles, etc.)