As global warming and climate change intensify, First Financial Holding Co., Ltd. established the "Green Finance. First Brand" initiative in 2012 as a cornerstone of its sustainable operations. This initiative integrates core business values with corporate social responsibility practices, focusing on five key policies: energy conservation, carbon reduction, green procurement, green partnerships, and green products and services. By promoting the concept of green finance, the company aims to create societal value and foster a triple-win situation in economics, environment, and society. This approach aligns with the group's goal of "shared value" and positions it as a benchmark enterprise renowned for its quality and sustainability.