舉辦聚會是現代人經常用來放鬆、消遣的方式，人們喜歡在節日時團聚一同慶祝，聚會當中有許多熱鬧的活動、好吃的美食，其中飲品也是不可或缺的聚會條件，此次Boom Boom Dragon以苗栗在地知名景點「大湖酒莊」為出發點製作出啤酒系列產品，結合地文化特色「火旁龍」活動及水果，包裝設計上選用火旁龍活動六部曲為主軸，搭配六款在地盛產水果，啤酒上綿延的龍身穿梭在人群中呈現出活動的熱鬧氣氛，周邊商品設計取代原本火旁龍活動的過度浪費，以更環保的方式延續活動原有的熱鬧氛圍。
Boom Boom Dragon以現代社會活動方式及風格設計出更豐富、多元化的產品，並打破傳統文化活動的認知，將傳統文化帶入年輕視野。
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Holding a party is a way that modern people often use to relax and entertain. People like to reunite and celebrate together during festivals. There are many lively activities, delicious food, and drinks are also an indispensable party condition. Boom Boom Dragon has produced a series of beer products based on the well-known local scenic spot "Dahu Winery" in Miaoli, combining the local cultural characteristics of the " Miaoli Hakka,s dragon bombing" activity and fruits. The land is rich in fruits, and the long body of the dragon on the beer shuttles through the crowd, showing the lively atmosphere of the event. The surrounding product design replaces the excessive waste of the original fireside dragon event, and continues the original lively atmosphere of the event in a more environmentally friendly way. Boom Boom Dragon designs richer and more diversified products with modern social activities and styles, and breaks the cognition of traditional cultural activities, bringing traditional culture into the perspective of young people.
